橡胶接头「测试站不选词,只靠文章页获取流量」-「董帝豪SEO」

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橡胶接头「测试站不选词,只靠文章页获取流量」-「董帝豪SEO」

「分析」橡胶接头品牌与价格的关系

来源:「分析」橡胶接头品牌与价格的关系 发布于:2019-06-28 22:33   浏览:

橡胶接头厂家必须重视品牌定位,若是一家橡胶接头厂家品牌定位不明晰,势必会直接影响企业的生产经营活动开展。品*的核心价值就在于是否被消费者所认可,这就要求橡胶接头厂家的产牌品端销售策略,不应仅针对橡胶接头产品的基本功能,还应放在本身是否具有其它更多的附加值,才能赢取更多的市场。

Rubber joint manufacturers must pay attention to brand positioning. If the brand positioning of a rubber joint manufacturer is not clear, it will inevitably directly affect the production and operation activities of enterprises. The core value of product* is whether it is recognized by consumers. This requires that the brand end marketing strategy of rubber joint manufacturers should not only focus on the basic functions of rubber joint products, but also on whether they have more added value to win more markets.

对于橡胶软接头行业,品牌营销是近年来才有的创举。多品牌代理制是传统的极端经营模式。随着市场竞争的加剧,多品牌代理制已经越来越不适应市场的发展,品牌概念店应时地成为了近两年来橡胶软接头品牌厂家极力推崇的营销模式。厂家插手销售是近年来橡胶软接头营销的大景观。

For the rubber soft joint industry, brand marketing is an innovation only in recent years. Multi-brand agency system is the traditional extreme business model. With the intensification of market competition, multi-brand agency system has become more and more unsuitable for the development of the market. Brand concept stores have become the marketing mode highly recommended by rubber soft joint brand manufacturers in recent two years. Manufacturer's involvement in sales is a big sight of rubber soft joint marketing in recent years.

品牌营销的出现为橡胶软接头品牌提供了一个展示其品牌形象及品牌文化的平台,更好地展示了配套完善的橡胶软接头产品,倡导了一种整体橡胶软接头的概念。其实,受益的不仅仅是商家,客户从品*概念店的营销模式中也获益匪浅。销售人员的专业指导和较为完善的品牌的售后服务是品牌概念店与多品牌卖场最大的区别,也是最让客户心动的“亮点”。

The emergence of brand marketing provides a platform for rubber soft joint brand to display its brand image and brand culture, better display the complete set of rubber soft joint products, and advocate a concept of integral rubber soft joint. In fact, it is not only the merchants who benefit, but also the customers who benefit from the marketing model of the product concept store. Professional guidance of salesmen and perfect after-sales service are the biggest difference between brand concept stores and multi-brand stores, as well as the "bright spot" that attracts customers'hearts.

橡胶接头价格竞争对市场的影响。在橡胶产品行业生产中,橡胶接头价格恶性竞争意识浓烈,橡胶接头企业的生产成本降低、技术进步导致企业的生产能力过剩,为降低库存收回成本,部分企业开始在价格上大做文章。且许多企业未能有效做好市场调查,未能调整企业经营策略,未做好打价格战必备的长期发展战略部署,只顾度过眼前的困境,盲目跟风降价,你降我也降,反而带来了整个橡胶接头行业的恶性混战。

The influence of price competition of rubber joint on market. In the production of rubber products industry, there is a strong sense of vicious competition in the price of rubber joints. The production cost of rubber joints enterprises is reduced and the technological progress leads to the overcapacity of enterprises. In order to reduce the cost of inventory recovery, some enterprises begin to make a big fuss on the price. Moreover, many enterprises fail to effectively conduct market research, adjust their business strategies, and make the necessary long-term development strategy deployment for price war. They just go through the current difficulties and blindly follow the trend of price reduction, and you and I fall. On the contrary, they bring about vicious melee in the whole rubber joint industry.

橡胶软接头价格战是市场经济的必然产物,是市场营销的重要组成部分。橡胶接头价格战可淘汰一批劣质产品生产商及谋求短期利益者,制止重复投资,使社会资源得到合理的整合与利用。橡胶接头行业的价格战提升民族品*搏击海外市场的竞争力。加快橡胶接头产品创新与营销实践的升级。不断地价格战会使得行业产品价格逐渐逼近成本,企业无利润可赚时,其它的竞争形式,包括品牌竞争、质量竞争、服务竞争、产品品种竞争以及技术竞争等就成为了管道补偿器企业竞争的主体,企业的品牌、服务、质量、技术的提高同时就会促进整个行业的提高和进步,同时,相关行业也会受到带动。

The influence of price competition of rubber joint on market. In the production of rubber products industry, there is a strong sense of vicious competition in the price of rubber joints. The production cost of rubber joints enterprises is reduced and the technological progress leads to the overcapacity of enterprises. In order to reduce the cost of inventory recovery, some enterprises begin to make a big fuss on the price. Moreover, many enterprises fail to effectively conduct market research, adjust their business strategies, and make the necessary long-term development strategy deployment for price war. They just go through the current difficulties and blindly follow the trend of price reduction, and you and I fall. On the contrary, they bring about vicious melee in the whole rubber joint industry.

如果企业长期搞低价销售,那么利润会减少,相应会减少在研发、技改、营销、管理等领域的投入,致使发展后劲不足。而发展后劲不足又会反过来进*步影响企业的经营业绩,使得企业陷入恶性循环的泥淖。比如河北地区DN100橡胶接头卖30元,这种橡胶接头橡胶层是5层,低于规定的10-15层,法兰完全采用的铸造还是非标法兰。
If the enterprises engage in low-price sales for a long time, the profits will be reduced, and the corresponding investment in R&D, technological innovation, marketing, management and other fields will be reduced, resulting in insufficient development momentum. And the lack of development momentum will in turn affect the business performance of enterprises, making enterprises into a vicious circle of mud. For example, the DN100 rubber joint in Hebei area sells for 30 yuan. The rubber layer of the rubber joint is 5 layers, which is lower than the stipulated 10-15 layers. The flange is completely cast or non-standard flange.
  橡胶接头价格战以牺牲利润为代价来获取营业额的增长的方式,无异于饮鸩止渴、竭泽而渔。
The price war of rubber joint is the way to gain the increase of turnover at the expense of profit, which is like drinking poison to quench thirst and fishing exhaustively.


本文作者:董帝豪

本文地址:http://www.chinadihao.com/263.html

本文来源:上海淞江减震器集团有限公司

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